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Media Expo New Delhi 2021 makes a triumphant comeback with its first edition after lockdown

16 Dec 2021

Reconnecting businesses in indoor, OOH, digital signage and print advertising industry, Media Expo New Delhi concluded its first ever post-lockdown edition on a successful note. The display of latest innovative product and solutions attracted attention of 5,834 business visitors at the fair at India Exposition Mart Ltd, Greater Noida.

Making an outstanding return through its 47th edition, Media Expo New Delhi emerged as a crucial meeting place for businesses engaged in indoor, OOH, digital signage and print advertising. With more than 100 brands showcasing their latest innovations, the trade fair garnered attendance of visitors from across the country.

Arrow Digital, Colorjet, HP India, Mehta Cad Cam, Mimaki, Monotech, Rextone, Orafol, Silicon Infotech and Timex Bond were among the key exhibitors who were a part of this significant three-day business event.  Furthermore, international brands Kao, Seiko and Reiko showcased their products at Media Expo for the very first-time through DPI 360 and Unique Sign.

Commenting on the exhilarating response received at the show, Mr Raunak Kumath, General Manager, Orafol India, shared: “The overwhelming crowd and response from the visitors has been extremely impressive throughout the show days. For a company like us who have been into business since the last two years in India, Media Expo has given us the bandwidth to interact with customers along with the opportunity to increase our brand visibility.”

Media Expo New Delhi 2021 majorly focussed on inducing industry reconnection and business recovery through its intensive sourcing and networking platform which featured latest innovations and green advertising solutions. Mr Smarth Bansal, GM Product / Brand Management, ColorJet, who was also impressed by the peak response towards their new product launches, stated: “The show has been really fantastic and there has been a huge turnaround in audiences and visitors. This year, we showcased our new technology of UV printing machines and eco-solvent printing through Vulcan Prime and Soniq HQ Plus, which will enable businesses to move towards sustainable printing and neutralising the carbon footprint. I look forward to the next edition in Mumbai.”

Mr Vitesh Sharma, Country Manager, Large Format Production Business, HP India, also shared his experience of launching series of new latex printers at the trade fair: “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers and ‘who’s who’ of the industry after a long time.”

The trade fair featured several ‘Make in India’ products depicting the growing prowess of India’s local manufacturers. Business visitors and buyers converging from across India were largely impressed by the quality of product showcases, the product launches and were eager to explore new innovations on the show floor.

Visiting the exhibition from Bangalore, Mr Rajashekhar from Daytech Displays, summarised his experience at the trade fair: “As the first exhibition after lockdown, Media Expo has exceeded my expectations. We got exactly what we were looking from this exhibition and it was worth it. We were also pleased to see ‘Make in India’ products at the stalls. We not only want to visit, but will also be looking forward to participate in the next exhibition.”

After the success of their first post-lockdown edition, the organiser Messe Frankfurt India aims to carry the momentum forward and welcome the advertising fraternity through the successive editions of Media Expo Mumbai from 12 – 14 May 2022 and Media Expo New Delhi from 2 – 4 September 2022.

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Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021