As India Inc gears up to slowly but surely resume trade operations as per the government’s phased re-opening, the key objective to reach out and luring consumers will gain prominence, leading to progressive changes in advertising industry.
“Personal touch and strong recall value that advertising mediums like indoor, OOH, and signage offer will remain irreplaceable and looking at the new opportunities in 2021, it would be crucial for advertisers to re-engage with their audiences through physical advertising mediums and stay in tune with the dynamic changes that will be brought about with the rise of programmatic OOH, display formats and innovations. Providing a trusted business platform for advancements in these segments, our shows Media Expo Mumbai and New Delhi in the year 2021 will act as significant platforms for reviving trade discussions and highlighting innovations in the sector,” shared Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd.
Media Expo Mumbai to be on schedule
After a remarkable edition hosted in February 2020, the next edition in Mumbai is set to be hosted from 4 – 6 March 2021 and continues to be on schedule in bringing together the most-sought after companies from the media and advertising industry.
Both the Mumbai and the New Delhi editions of Media Expo will have exhibitors presenting various solutions covering product categories like printers, POPs and danglers, point of sale display, window display, promotional signage, in-store signage, fabricating / finishing & decorating machines & equipment, architectural hardware, sign substrates / equipment, digital printers, digital imaging / printing equipment, digital signage, signage-led and neon, printing inks and 3D printers and many more.
Visiting the fair will be beneficial for brand marketers, designers and consultants, ad agencies, media agencies, and retailers as they will be exposed to new-age alternatives of products and technologies leading to reconnecting businesses in the advertising signage industry.
Press information and photographic material: www.themediaexpo.com
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020