Big announcements, new launches, significant deal closures – Media Expo’s 49th edition, with its jam-packed halls, was buzzing with action. Equipped with next-gen branding innovations, the three-day fair brought together more than 132 exhibitors with over 250 live product displays from the indoor, OOH, digital signage and print advertising industries. Business visitors and buyers converged from across India attracting a footfall of 11,338 visitors from 555 cities covering 29 states and five union territories. The platform also attracted visitors from 17 countries including Bangladesh, Germany, Iran, Japan, Nepal, Saudi Arabia & the USA.
With an exciting display of innovations and branding solutions, Media Expo exceeded business expectations for many of its participating companies. “We closed 52 deals and business worth INR 2.5 crores (USD 313,000) in just three days,” confirmed Mr Mitesh Purohit, Director, Umpire Technologies who presented an exciting showcase of engraving technologies at the fair. Mr Purohit further explained: “With every edition, our brand has grown at Media Expo as the trade fair allows vast reach among the right target clientele. This edition, we ended up with record sales for our unique CNC woodworking and CNC stone engraving machines, CO2 laser cutting, metal laser cutting, channel letter bending machines among others and we will surely be back with a bigger stall and more products for the next edition.”
Even first-time participants such as Shrinivas Papers Pvt Ltd which showcased eco-friendly POSM substrates stated that the company generated over 50 major leads and is expecting business worth 25 lakhs in the coming months through the contacts acquired at the fair. Mr Kamalesh Pawaskar, Business Head - POSM, said: “We never anticipated so many inquiries and meeting customers from across India including the North East as well as Nepal, Mauritius, and even Andaman & Nicobar! The show has been amazing with genuine footfalls and serious inquiries.”
Decked with striking prints, catchy signages and stunning digital displays, the halls of IEML remained jam-packed with trade visitors and business negotiations all around. Award-winning Printer from Bihar, Mr Shailesh Mahajan Proprietor, Mahajan Arts said: “I always find new machines and technologies at Media Expo in every visit and end up closing a deal. This year, we have purchased a UV-based machine. This show is very important for our industry and acts as a channel to connect with sector players to explore the latest developments.”
With the evolving OOH segment, the trade fair also drew the support of the Federation of Airport Media Owners, many of whom visited the fair. Mr Vedant Mittal, Project & Operations, Times OOH said: “I am already working with many of the brands present on the show floor and a visit to Media Expo allows me to learn about their recent launches and technology upgrades easily at one go. This is a platform where you can connect with experts from different fields, and provides a lot of exposure. I believe every media and outdoor industry professional should visit this show.”
India’s first service portal for signage industry launched
The 49th edition also saw some exciting announcements and the launch of India’s very first service portal for the signage industry called ENGIGO introduced by the Skytek Group. Mr Santosh Nair, Group Director & CEO of Skytek India shared: “Our participation has allowed us to understand market needs and the pain-points of the signage industry players which is what led to this development and we are thrilled to partner with some prestigious customers in this association. Our journey with Media Expo has been phenomenal generating business worth INR 2.5 crores (USD 313,000) in this edition. This is a truly business driven platform!”
Drawing in a positive response for their newly launched hybrid UV printer, Lisco Systems Pvt Ltd also confirmed to have closed big deals. Mr Yatinsinh Vaghela, Managing Director shared: “We met buyers from across India and closed about 12 deals including some for our newly launched hybrid UV printer, generating business worth INR 1.5 crore (USD188,000).”
Setting the stage for its grand 50th edition
Undisputedly the market-leading trade fair for the printing, signage and advertising industries, Media Expo completes two decades and is now heading towards its milestone 50th edition which will herald a new chapter for the branding show. Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd said: “The success and growth of our exhibitors is what defines the two-decade long journey of Media Expo. As it approaches its landmark centennial next year, Media Expo aims to reflect the transition of ‘Business of Branding’ and the transformative journey of the brands associated with it throughout the years.” The 50th grand edition of Media Expo will take place in the financial capital from 2 – 4 March 2023 at the Bombay Exhibition Centre.
Press information and photographic material: www.themediaexpo.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures for 2021